Glimmerglass Realty Group
Website redesign | Domain migration | Third party app integration
Glimmerglass Realty Group is a community driven real estate brokerage located right in the heart of Cooperstown NY. Kristen purchased a domain but was stuck when it came to building out the pages and content.
She primarily used a Facebook page for visibility but wanted a professional website to further build trust and credibility with clients.
Two must have features for her website was a search function to browse MLS listings and display properties she has sold.
Overview
The goal was to establish credibility beyond Facebook while creating a website that actively supports lead generation and property discovery.
I designed and developed a custom website featuring searchable MLS listings alongside prominently showcased broker managed listings, making it easy for visitors to explore homes without leaving the site. To ensure the experience felt cohesive and memorable, I also created a complete visual identity. This included a modern logo and a refined color palette, designed to reflect trust, expertise, and approachability in a competitive real estate market.
The result is a brand aligned website that positions the broker as a serious, independent professional, improves discoverability, and gives clients a seamless way to browse listings, connect, and convert.
Project Goals
→ Integrated MLS search functionality
→ Display a variety of featured listings, the latest of Kristen’s listings and recently sold properties
→ Have one place to manage the domain and website content
→ A professional showcase that builds trust and credibility with her audience
→ Develop brand assets and color palette
Before
Kristen had already protected her business by purchasing a domain. Obtained through GoDaddy, she had also purchased a content builder plan but the only message displaying was ‘Coming soon’ and was costing her monthly fees for unused content hosting.
Process
Research + Content Development
The project began with competitor research to understand the online real estate landscape and identify opportunities for differentiation.
This helped clarify how to position the brand and website within a competitive market while aligning with the client’s goals.
After an in depth content strategy session with Kristen, I defined the site’s navigation and page structure.
Brand Design
I created a mood board to capture the overall tone and personality of the brand, followed by typography and color exploration, then logo development.
This resulted in a series of logo files (logo plus brand mark), a sophisticated color pallet, and font pairings. She can utilize these across social media and print applications.
Search Integration
A key component of the site was the integration of third-party MLS software (Buying Buddy). This required custom code injections, generating a Google Maps API key, and embedding widget code to enable full functionality.
Features included MLS listing search, featured properties for sale, and recently sold listings—allowing users to explore real estate data seamlessly without leaving the site.
After
From just a domain and a ‘coming soon’ message, to a fully developed brand plus a professional and trust building website. The integrated MLS search is front and center in the top section of the home page to give visitors what they need right away. The content showcases the variety of properties that Kristen has supported for both buyers and sellers.
Results
Functional website
The ‘Coming soon’ message has been turned off and replaced with a professional, brand aligned website that provides visitors everything they need to trust Kristen with their real estate transaction.
A maintained website is a must in the real estate broker industry, now this website demonstrates the professional experience that clients will have.
Brand Assets
Glimmerglass Realty Group now has the essential elements for their brand.
The logos, fonts, and colors can be utilized for business cards, flyers, and social media posts. This saves time when developing marketing assets and creates brand recognition.
MLS Search
Through the third party app, Buying Buddy, visitors can search MLS listings right when they land on the home page.
An additional search widget is available on the ‘Listings’ page giving multiple access points to search.
Buying Buddy offers a full suite of widgets, several of which are utilized throughout the website. Specifically to display current properties for sale and previously sold properties.
If you’re ready for these type of results, lets talk
I want to know your business goals and website pain points. Book your completely free, no pressure discovery call to see if we are a good fit to collaborate.